Challenge: Acquiring Customers in a Competitive Market

Jack Brown Eyecare faced challenges in driving foot traffic to its stores. Traditional digital health campaigns and local ads typically achieved 0.5-2% click-through rates, which wasn’t enough to meet their growth goals. The team needed an effective way to engage potential customers and convert interest into store visits without straining resources.

Solution: VisionCheck’s App Drives Engagement and Bookings

VisionCheck by OptikosPrime provided a practical solution: a mobile app that lets users perform a quick vision assessment on their smartphone. After checking for conditions like myopia or hyperopia, the app prompts users to book an appointment with the optician, connecting digital interaction to in-store visits. Here’s how it worked:

Engaging User Experience
VisionCheck offers a straightforward way for users to test their eyesight, with a clear “Book Now” option that directs them to the optician chain. This approach captures interest and encourages action.

Easy Integration
Jack Brown rolled out VisionCheck smoothly across its stores. Staff adopted the tool quickly, and customers found it easy to use, leading to app usage doubling within one month. 

Results: Strong Conversion Rates Outperform Industry Averages

Since adopting VisionCheck, Jack Brown has seen notable improvements in customer engagement and store visits. Here are the key metrics:

4-5% conversion rate from app installs to bookings
2x app usage growth in one month
40% test completion rate per month

These results stand out against industry norms, where digital campaigns typically see 0.5-2% click-through rates and even strong email campaigns rarely exceed 3%. VisionCheck’s 4-5% conversion rate from app installs to appointment bookings highlights its ability to drive foot traffic. Additionally, 40% of users complete the vision test each month, indicating solid engagement.

We want to be at the forefront of innovation, and VisionCheck gives us a smart, practical way to connect with customers. It’s an exciting step forward in how we bring people into our stores.” - Andy Connell, Owner Jack Brown Eyecare

What’s Next?

We are now building on these early results, exploring minor usability improvements to increase test completion rates. With plans for a broader rollout, VisionCheck is becoming a key tool for attracting and converting customers. These outcomes show how targeted digital solutions can deliver measurable value in-store.

Interested in boosting foot traffic for your optician business? Reach out to learn how VisionCheck can help you engage customers and drive bookings.

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